A Google Ads freelancer who earns your budget.
As a Google Ads freelancer I work with you directly, no junior team and no hand-off. With experience from two official Google projects and eight years of Search, Shopping and Performance Max.
A Google Ads freelancer with the inside view.
Most Google Ads freelancers learned the platform from courses. I learned it at Google, in projects with the people who build it.
First campaign: 2017
I have managed Google Ads accounts as a freelancer since 2017. From local service businesses to international e-commerce brands, always with the same approach: measure, prioritize, execute.
Inside Google
Two official Google projects, including the Google Tech Team in Lisbon. First-hand platform knowledge that very few Google Ads freelancers bring.
Account manager perspective
As an account manager I saw hundreds of accounts. The patterns behind wasted budget repeat, and those are exactly what I spot in your account today.
Why a Google Ads freelancer is often the better choice.
Typical agency
- Sales call with the senior, work done by the junior
- A monthly PDF instead of a real explanation
- Fixed terms, minimum budgets, setup fees
- Your account is one of forty in the team
- Account managers change without notice
Google Ads freelancer Dennis Franz
- You talk to the person who actually optimizes your account
- Every decision is explained, not hidden behind a dashboard
- Cancel monthly, no setup fee, no minimum budget
- The account stays yours, including all data
- Honest assessment, even if Google Ads is not the right channel for you
Eight years of Google Ads. One focus.
First Google Ads campaign
Launched the first campaign and saw immediately how much intent-based advertising can do when it is measured properly.
Google project #1
Joined the first official Google project, working closely with internal teams and gaining platform-level insight.
Google Tech Team · Lisbon
Worked on-site at Google's European hub as part of the Tech Team, alongside engineers and product specialists.
Google Ads freelancer · Aggressive Expansion
Brought that knowledge into my own practice: every account, every bid strategy and every audience with a platform perspective.
Every Google Ads format. Set up properly.
Search campaigns
Intent-based search ads that reach buyers at the moment they are looking. Tight keyword targeting, clean match types and copy that converts.
Performance Max
Google's most automated campaign type, fed the right signals and the right conversion goals. Most accounts get PMax wrong at the setup stage.
Shopping
Feed optimization, product segmentation and bidding that turns a catalogue into a revenue engine. For e-commerce brands ready to scale.
YouTube
Video campaigns from awareness to retargeting that actually contribute to the bottom line instead of just reach.
Display & retargeting
Smart audience segmentation that brings back visitors who did not convert the first time.
Tracking & analytics
GA4 setup, conversion tracking and dashboards so every optimization is backed by clean data.
Who I work for as a Google Ads freelancer
Service businesses
Regional inquiries at predictable cost: trades, law firms, practices, consulting. Focus on lead quality and call tracking.
E-commerce
Shopping, Performance Max and feed optimization for shops from about 3,000 € monthly budget. Goal: profitable ROAS, not just revenue.
B2B & SaaS
Long decision cycles, expensive clicks, few conversions. Search-term hygiene, offline conversions from the CRM and patience with Smart Bidding matter here.
From the first call to a running account
First call
30 minutes, free. We look into the account together and you get three concrete points, whether or not we work together.
Audit & tracking
Week 1: account audit, search terms, settings and conversion tracking. The result is a prioritized list.
Structure & launch
Month 1: campaign structure, keywords, ads, landing page alignment, the right bidding strategy.
Ongoing optimization
Weekly search terms, bids, tests. Monthly reporting with reasoning. Cancel monthly.
Results that were actually measured.
„Finding a freelancer who feels almost like a permanent in-house team member is truly rare.“
„We started with 2 physiotherapy locations and are already planning our 9th.“
„His holistic knowledge of all digital marketing channels also prevented unnecessary investments.“
„The strategic approach helped us win new customers, strengthen existing locations and establish our brand.“
„Dennis's broad expertise in digital marketing has significantly improved our visibility.“
„Dennis is the only person I've met so far to whom I would blindly hand over any Google Ads campaign.“
„Campaigns are strategically planned, continuously optimized and clearly explained.“
„Clear recommendation for anyone looking for a competent Google Ads freelancer.“
Google Ads freelancer: what you want to know.
What does a Google Ads freelancer cost?
Google Ads freelancer or agency, which is better?
From what budget does a Google Ads freelancer make sense?
How fast will I see results?
Does the Google Ads account stay with me?
Do you work with clients outside the US?
Let's look at your account.
Thirty minutes, no pitch deck. I show you where budget is leaking and how I would fix it as your Google Ads freelancer.