Google Ads that earn their budget.
Built from the inside out, with experience from two official Google projects and eight years of scaling businesses through Search, Shopping and Performance Max.
Not just another agency.
Most agencies learned Google Ads from YouTube. I learned it from the inside, working on Google projects with the people who build the platform.
First campaign: 2017
The first Google Ads campaign went live in 2017. Since then the same approach has scaled from local service businesses to international e-commerce brands.
Inside Google
Two official Google projects, including work inside the Google Tech Team in Lisbon, Portugal. Platform knowledge from the source, not from a course.
Account manager perspective
As an account manager I advised advertisers on campaign strategy and saw hundreds of accounts. The patterns behind wasted budget repeat, and so do the fixes.
Eight years. One focus.
First Google Ads campaign
Launched the first campaign and saw immediately how much intent-based advertising can do when it is measured properly.
Google project #1
Joined the first official Google project, working closely with internal teams and gaining platform-level insight most agencies never see.
Google Tech Team · Lisbon
Worked on-site at Google's European hub in Lisbon as part of the Tech Team, alongside engineers and product specialists.
Aggressive Expansion · Cape Coral
Took that knowledge to Cape Coral and built a practice that applies it to every account, every bid strategy and every audience.
Every Google Ads format. Set up properly.
Search campaigns
Intent-based search ads that reach buyers at the moment they are looking. Tight keyword targeting, clean match types and copy that converts.
Performance Max
Google's most automated campaign type, fed the right signals and the right conversion goals. Most accounts get PMax wrong at the setup stage.
Shopping
Feed optimization, product segmentation and bidding that turns a catalogue into a revenue engine. For e-commerce brands ready to scale.
YouTube
Video campaigns from awareness to retargeting that actually contribute to the bottom line instead of just reach.
Display & retargeting
Smart audience segmentation that brings back visitors who did not convert the first time.
Tracking & analytics
GA4 setup, conversion tracking and dashboards so every optimization is backed by clean data.
Results that were actually measured.
„Finding a freelancer who feels almost like a permanent in-house team member is truly rare.“
„We started with 2 physiotherapy locations and are already planning our 9th.“
„His holistic knowledge of all digital marketing channels also prevented unnecessary investments.“
„The strategic approach helped us win new customers, strengthen existing locations and establish our brand.“
„Dennis's broad expertise in digital marketing has significantly improved our visibility.“
„Dennis is the only person I've met so far to whom I would blindly hand over any Google Ads campaign.“
„Campaigns are strategically planned, continuously optimized and clearly explained.“
„Clear recommendation for anyone looking for a competent Google Ads freelancer.“
Let's look at your account.
Thirty minutes, no pitch deck. I show you where budget is leaking and how I would fix it.